Education Technology


What is an Event Proposal? A Quick Crash Course

By eLearning Inside
January 20, 2023

The creation of a perfect event proposal is an art, not a science. It requires you to demonstrate your knowledge and expertise in the field while also highlighting how your event can benefit the host. The goal is to create something that they cannot refuse!

Zoom of a microphone and speakers surrounding it for an event.
It can be difficult to articulate the purpose of an event, clarity and simplicity will go a long way. [Mihajlo Maricic. iStock].

Background Information

If you are looking to write an event proposal, it’s a good idea to include background information in order to provide the reader with context. This could be presented as a bulleted list or table.


  • What is the topic of the event?
  • When and where will it take place?
  • Who will be involved in organizing, planning and executing it?

Scope of Work

The scope of work is the first section you’ll want to address when creating an event proposal.

This section answers the following questions:

  • What do you want the event to accomplish?
  • Who is the target audience?
  • What is the purpose of this event and why should anyone care?
  • Are there any resources needed for this event? If so, what are they, who will provide them and where will they be used during our proposed time period (e.g., food service). Also, how many people does it take to create a successful production and how much money can be estimated for labor costs based on previous projects’ budgets or historical data from similar events that have been held in similar venues with similar audiences? This section should also include information about any sponsorships or partners involved with this project; find out what their expectations are regarding marketing efforts within promotional materials such as flyers, posters etc.


You can go through the list of action items and leave each one with a resolution date. If you’re trying to get a big event off the ground, it can be nice to have an end goal in mind. But don’t forget that there are many little steps along the way.

Don’t be afraid to ask for help! You might want someone else on your team to take care of something so that you can focus on other things. Or maybe you only need an hour or two from them over lunchtime, but they won’t need much time at all!

If you’re working with a client who isn’t sure how long each task will take (or if some of them are contingent), give yourself some buffer room in case something unexpected comes up—you never know what will happen during events planning!

Project Management

Project management is a process that includes the initiation, planning, execution, monitoring and controlling of projects.

Project management involves five key areas: initiating, planning, executing, monitoring and controlling and closing.
You must prepare a detailed plan for each phase of your event. Start by creating an outline for how you want things to go; this will help you stay focused on what needs doing when it needs doing. It’s also important to establish clear deadlines—these will give everyone involved confidence in knowing where they stand at all times throughout the project timeline.

A good rule of thumb is that if there are people working on a particular task with different deadlines (for example one group has three months while another has two weeks), then make sure those deadlines line up so there isn’t any confusion about where each stage stands in relation to other groups working toward similar objectives within the same time frame.

Budget and Terms

  • Include a payment schedule.
  • Include a list of estimated expenses.
  • In addition to the above information, also include a list of project milestones and any other relevant details (ex: what will happen at each stage).

If you are not the main contact for this proposal, it’s important that you include information about yourself and why you’re qualified to take on this project in the first place. This means highlighting your experience with similar projects as well as how much time you’ve spent working on them.

Submit a Professional Event Proposal to Win Over Your Potential Clients

Creating an event proposal template can help you win over your potential clients and show them that you’re the perfect choice for their next event. If you want to learn how to create a professional proposal template, check out this tutorial for tips on making one that puts you at the top of their list!

Here are some tips on how to make sure your event proposal is complete:

  • Include all the details about what will happen during the event. Don’t leave anything out! Make sure they know exactly what they’re getting when they hire you. This will make them feel confident in choosing you as their caterer or planner instead of someone else who doesn’t explain things clearly enough (or might not even think about it).
  • Proofread every single word before sending it off into cyberspace so there won’t be any mistakes or typos making people think poorly about what kind of business owner/organizer/etcetera that might be because then maybe nobody would hire me again after reading my poorly written email—oops! It happens sometimes when we get excited but doesn’t take time out from our busy schedule just yet…

Remember, Communication is Key

If you’re able to create a detailed and thorough event proposal, you’re well on your way to securing new clients for your business. But don’t think of it as the end goal—it should be the beginning of an ongoing conversation.

By communicating clearly with potential clients about what they can expect from their event, what kind of timeline they should expect and how much money will be involved, you can ensure that everyone is clear on what is expected from each other. This will also help them feel more confident in hiring someone like yourself who has experience planning events similar in size or scope!

Featured image: kasto80, iStock.