4 Reasons to Pursue an Online Course in Digital Marketing

By eLearning Inside
September 20, 2019

There are few things in life that combine as much anxiousness and excitement as the job hunt. At the beginning, you’re excited as you imagine yourself in various positions. You can picture yourself walking in the door, updating your LinkedIn profile page, and meeting new coworkers.

Sometimes, those dreams can come to a bit of a halt as you realize that finding a job is a bit more difficult than you expected. You may start doubting yourself, questioning your career choice or wondering if your resume is up to speed.

If you’re looking to make a career change or finding a career to dive into, why not take a look at digital marketing? It’s one of the fastest-growing jobs out there that currently does not have the supply to meet the demand. And there are plenty of online courses to get you started.

Below, we’re going to run over five reasons you should consider to help push you into digital marketing.

This post was made possible in collaboration with MarketingProfs. 

It’s Free and Cheap to Learn

With a job based on the internet, some of the best places to learn can be found online as well. While there are degrees and paid online courses, there are also plenty of free online courses that will help you get started with digital marketing. Google has some great courses in web analytics and keyword planning, while Udemy has tons of classes for cheap.

You can also sign up at Codecademy, a free website that will help teach you how to code. While you don’t have to become a coding master, having a little bit of HTML knowledge is going to help you along the way.

There are plenty of other online courses that can help give you an introduction into digital marketing before you decide if you want to go to the next level and pursue a degree. At the very least, you’ll give yourself a strong foundation.

It’s a Broad Field

Similar to other broad technological fields like software development or IT, digital marketing covers a wide range of topics and trades. This means you’ll have a bit more flexibility in how you decide to move within the field. It’s definitely not a job where you will wake up and say “just the usual again today.”

Within digital marketing, you’ll be able to switch fields with little to no training and build up your resume. You can work with plenty of disciplines, such as:

  • Social media
  • E-commerce
  • Customer service
  • Web design
  • Analytics
  • Writing and editing

Perhaps you already have a background in one of these, which will make it all the better.

It’s a Creative Job

You don’t have to be artistic to let your creative juices flow. Through your training and education, you’ll learn about plenty of tips and tricks. But a career in digital marketing is also great because you’re going to actually create plenty of content.

You might be in charge of social media campaigns or creating banner ads. You could excel in writing and editing, creating the perfect content for your services and products. You’ll be able to use your creativity to help with everything from choosing a company’s domain name to the style of the landing page.

Overall, you’re going to get to help create a company’s brand and online presence. It’s pretty neat to be able to look back on your progress and see that your ad or social media advertising is what brought plenty of people to your website.

Have More Earning Potential

At the end of the day, you need to be putting food on the table and digital marketing is a job that offers plenty of upward growth and earning potential.

With a job that is in such high demand, companies are going to want to pay top-dollar for talent, meaning you could be earning more money out of the gate. The earning potential grows and grows with more experience, with some estimates putting the average salary at a corporate position well into six figures.

You’ll be able to negotiate with companies and apply your various skills to different jobs. With such a wide range of projects and experience, you might be able to apply for plenty of different high-paying jobs until you find one that best suits you.

This post was made possible in collaboration with MarketingProfs. 

Featured Image: Campaign Creators, Unsplash.


    • Mike — you know not what you speak of, my friend. Kaplan University has been the leader in online education and learning technology for a number of years. As with all learning institutions, there are some dark moments and therefor some disgruntled students – who follow a career path to only find out that they made poorly in formed choices. The degree is as REAL and as VAID as the one you received from Purdue. The Higher Learning Commission – the SAME one that accredits YOUR degree from Purdue University, would not give them accreditation if the school did not meet or exceed their standards. Purdue University Global will adhere to the same collegiate standards as Purdue University does and probably more – considering the wild criticism people like you impose they have to be.

  1. Kaplan is and has been a school unrealistic expectations for students! Highly upset with Kaplan because my educational purposes were not in the best interest of the school! I have outstanding balance of 53,000 only to be unable to complete my degree and too, the admission department explained to me, the school woul give me a certificate! Wth! Personally I had “no idea,” the school degree plan in child and family welfare had changed to adolescent and youth administrative! That simply means I waste money and Kaplan stole money because I would have never attended Kaplan under those measurements! I’m contacting the educational department and explain to them, the classes Kaplan charged me for were a complete waste because I did not need the classes and to think my education has been placed on because of Kaplan University! I’m taking a stand because I was not an average student, above average while attending Kaplan! All that did read will read more about me in the near future because I am going to show this school up!