During the late ‘70s and early ‘80s, educational psychologists Walter Burke Barbe and Neil Fleming began to popularize a theory of educational psychology. They argued that each individual learns in different styles. Some students might respond best to visually-imparted info, others dealt better with hearing someone explain a topic. Others still preferred a spatial, tactile, kinesthetic type of learning. Students are primarily visual, auditory or kinesthetic learners, these psychologists reasoned and fall somewhere into the resulting VAK model.